EEJSI | MarketingEtInternet

October 05, 2018, at 09:37 AM by 194.191.236.200 -

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MAR - COURS COMMUN - 20h- Marketing et Internet

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MAR - COURS COMMUN - 20h- Marketing et Internet, Ursula Teubert

October 05, 2018, at 09:31 AM by 194.191.236.200 -

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3 Double-Sessions

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3 Double-Sessions

September 18, 2018, at 04:59 PM by 81.194.27.158 -

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   *Marketing Channels

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Marketing Channels

September 18, 2018, at 04:59 PM by 81.194.27.158 -

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   **Content marketing - introduction and examples

   **Building a marketing plan

   **Presentation of the marketing plans & discussion

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Content marketing - introduction and examples
Building a marketing plan
Presentation of the marketing plans & discussion

September 18, 2018, at 04:59 PM by 81.194.27.158 -

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September 18, 2018, at 04:58 PM by 81.194.27.158 -

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MAR - COURS COMMUN - 20h- Marketing et Internet Course manager Sara Clignet

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MAR - COURS COMMUN - 20h- Marketing et Internet

September 18, 2018, at 12:09 PM by 81.194.27.158 -

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   ** Marketing in a glocal world - basic definitions

   ** From product marketing to customer centric marketing and value based marketing: introduction to the models 4P, 4C, 4M

   ** Case studies in groups

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Marketing in a glocal world - basic definitions
From product marketing to customer centric marketing and value based marketing: introduction to the models 4P, 4C, 4M
Case studies in groups

September 18, 2018, at 12:09 PM by 81.194.27.158 -

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Session 1:

   **Marketing in a glocal world - basic definitions

   **From product marketing to customer centric marketing and value based marketing: introduction to the models 4P, 4C, 4M

   **Case studies in groups

Coca Cola versus Red Bull
LinkedIn
IDEO case on customer experience + journey

to:

Session 1:

   ** Marketing in a glocal world - basic definitions

   ** From product marketing to customer centric marketing and value based marketing: introduction to the models 4P, 4C, 4M

   ** Case studies in groups

Coca Cola versus Red Bull
LinkedIn
IDEO case on customer experience + journey

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Session 2:

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Session 2:

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Session 3:

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Session 3:

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3 Double-Sessions

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3 Double-Sessions

September 18, 2018, at 12:08 PM by 81.194.27.158 -

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The Internet has revolutionized the scope of marketing, starting with the 4 P’s. As a result, the Internet has become a very powerful tool for marketers with types of analyses. No written tests, evaluation ison an ongoing basis: class participation and homework (several small assignments).

HOMEWORK – TED TALK
Oct 11 Customer experience + journey
Oct 18 Lead generation
Oct 27 E mailing – comparing emailing/ AB testing
Nov 8 Loyalty – examples of loyalty offers
Nov 15 Content marketing
Nov 22 Building a database – Homework creating a database
Nov 29 Building a marketing plan
Dec 8
Dec 16

to:

The Internet has revolutionized the scope of marketing, starting with the 4 P’s. As a result, the Internet has become a very powerful tool for marketers including automatic profiling of users and big data market analysis.

No written tests, evaluation is based on class participation and homework (several small assignments).

Session 1:

   **Marketing in a glocal world - basic definitions

   **From product marketing to customer centric marketing and value based marketing: introduction to the models 4P, 4C, 4M

   **Case studies in groups

Coca Cola versus Red Bull
LinkedIn
IDEO case on customer experience + journey

Session 2:

   *Marketing Channels

  Internet - its history, its geographical implantation, its role as a marketing channel

  Internet of Things (IoT) - basic definitions, some exemples of application

  Profiling and tools for online marketing (email, social networks, goggleadds, adds, websites, etc)

  Lead generation, compare lead generation through F2F/phone/chat/platform interaction

  Freemium, Loyalty offers, Plattforms - examples and their marketing models

  Groupwork: analyze specific cases (skype, google translator, amazon, ...)

  Presentation of the analyzes' results

Session 3:

   **Content marketing - introduction and examples

   **Building a marketing plan

   **Presentation of the marketing plans & discussion

3 Double-Sessions

Most documentation is in English. English or French spoken. Homework can be done both in English or French.

October 01, 2016, at 10:33 PM by 82.229.146.181 -

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Oct 27 E mailing – comparing emailing/ AB testing

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Oct 27 E mailing – comparing emailing/ AB testing

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Nov 22 Building a database – Homework

creating a database

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Nov 22 Building a database – Homework creating a database

October 01, 2016, at 10:32 PM by 82.229.146.181 -

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The Internet has revolutionized the scope of marketing, starting with the 4 P’s. As a result, the Internet has become a very powerful tool for marketers with types of analyses. No written tests, evaluation ison an ongoing basis: class participation and homework (several small assignments).

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Oct 11 Customer experience + journey
Oct 18 Lead generation

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Oct 11 Customer experience + journey
Oct 18 Lead generation

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Nov 8 Loyalty – examples of loyalty offers Nov 15 Content marketing Nov 22 Building a database – Homework

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Nov 8 Loyalty – examples of loyalty offers
Nov 15 Content marketing
Nov 22 Building a database – Homework

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Nov 29 Building a marketing plan Dec 8 Dec 16 SEO – SEM

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Nov 29 Building a marketing plan
Dec 8
Dec 16

October 01, 2016, at 10:31 PM by 82.229.146.181 -

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MAR - COURS COMMUN - 20h- Marketing et Internet Course manager Sara Clignet

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MAR - COURS COMMUN - 20h- Marketing et Internet Course manager Sara Clignet
- HOMEWORK – TED TALK
  - Oct 11 Customer experience + journey
  - Oct 18 Lead generation

Oct 27 E mailing – comparing emailing/ AB testing Nov 8 Loyalty – examples of loyalty offers Nov 15 Content marketing Nov 22 Building a database – Homework creating a database Nov 29 Building a marketing plan Dec 8 Dec 16 SEO – SEM

June 02, 2016, at 11:39 AM by 81.194.27.156 -

Added line 1:

MAR - COURS COMMUN - 20h- Marketing et Internet Course manager Sara Clignet

Marketing Et Internet

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