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Atelier
- ETH: Ethique et Affaires, 13.5h, Natacha Laniado
- Business ethics is the moral analysis of business activity and practices. In business ethics, we consider business actions and decisions in the light of moral principles and values, and ask whether ethical motives in business activity would make business better and more successful. Our principle focus in this course will be the understanding and appreciation of a way of life in which money and profits play an important but certainly not exclusive role. At times this course will engage in constructive criticism of business life and practices; however its predominant focus will not be business' failures or evils, but rather its purposes and roles in society, the activities these purposes and roles define, the relationship these have and should have to our social community and to each of our lives.
- To examine the role and purpose of ethics in business
- To present methods of moral reasoning, case analysis, and of resolving ethical dilemmas
- To present the ethical values considered especially relevant to business activity—respect for human dignity, honesty, fairness, and the development of trust.
- To present the concept of Corporate Social Responsibility, and explore its relevance to ethical business activity
- To investigate the ethical obligations and ethical ideals present in the relationship between employers and employees
- To investigate whether ethics sets any boundaries on competition, marketing, sales, and advertising
- To consider any moral obligations of businesses to the environment and to people in other countries
- Evaluation:Students will sitting a written exam where they will put everything they have learnt on paper during the lessons. They will be given several situations and asked how would they deal with them and what BE approach would they use and why.
- RED: Outils techniques et scientifiques, (Latex et introduction à Python et R) 20h.
- Redaction et presentation technique et scientifique,10h, Natacha Laniado
- Despite the prevalence of email, letters still represent a vital communication channel between an organisation and its customers. Yet business letter writing is becoming a lost art.Once a fundamental professional skill, formal letter writing now provokes caution and confusion in many people.There are many types of business letters, from short acknowledgements to applications for finance.
- identify the reader and speak directly to them
- keep the reader’s interest
- construct crystal-clear sentences
- write with the right level of formality
- use effective beginnings and endings
- use appropriate presentation, format and layout for any letter
- spot and fix grammar and punctuation errors
- apply their letter-writing skills to emails.
- Evaluation: The course is evaluated via a written exam, in which you shall be given several different situations and you will have to create a letter for each of these. Course has been very successful over years and students have enhanced their writing skills greatly in English.
- Introduction à Python et R,10h, Mehdi El Rochd
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